Who We Are:

We Are Design Thinkers.

The Lunz Group is a full-service architectural and interior design firm located in Central Florida.

We have decades of architectural design experience in municipal, healthcare, workplace and higher education, as well as other markets. We use a value-based, client-centered design process that is inclusive of all parties from the onset of a project.

Our Foundation

After concluding a successful twelve-year partnership with the Smith-Lunz Group, Edward Lunz established the firm in 1987 in Lakeland, Florida. In 2005, a new division, LPF Interiors, was launched to continue the concept of a holistic approach to architectural and interior design. A second generation of leadership started when Bradley T. Lunz, AIA, NCARB, LEED AP, GGP was named President in 2014.

Growing Markets

In 2016, The Lunz Group acquired Graham Design Associates in Dunedin, FL, founded in 1981 by Jim Graham. With the acquisition of Graham Design Associates, The Lunz Group retained the leadership of Mr. Graham, its Dunedin office location (maintaining more than 25-years’ presence in the Dunedin community) and expanded our expertise to include healthcare design.

In 2017, our firm opened its newest office location in Celebration, Florida, making us better able to serve our clients throughout the central Florida region. Bringing on board Tim Wagoner, our firm gained additional expertise in higher education while strengthening our working relationships and ability to serve our clients along the eastern side of Central Florida. 

Redirecting Our Focus

In 2019, The Lunz Group merged with Lakeland-based firm WMB-ROI. Recognizing a mutually beneficial partnership, we were able to expand our services to address the needs of  current clients by providing additional capabilities in terms of design and technology. In addition, we grew our areas of expertise to include aeronautical, entertainment, and multi-family/affordable housing industries. 

This highly complementary combination enables us to create a distinctive client-centered experience enhanced by a design-driven, solution focused approach to design.

Together, we will be better positioned to serve our clients, delivering the best of both institutions’ talentssolutions and processes.

Office Locations

Years in Business

Million of work in one month

Values-Driven Firm

Built with a staff of 43 degreed professionals, our team now includes 11 licensed architects alongside additional staff composed of Designers, Technical Personnel, Construction Coordinators, and a dedicated Administrative staff. Our team also maintains additional certifications and professional affiliations beyond professional licensure including three LEED APs, one Green Globes Professional, and one certified contractor. Our team members are invested in our communities as well, serving on various committees, community boards and chairing local organizations for numerous causes and community development efforts.

Designing for Tomorrow

The Lunz Group has successfully designed and managed more than $23 million of work over the past three years. Throughout our growth in recent years, we have continued to maintain our adaptability and service of a boutique firm. Our size and locality to our projects allows us to provide personal, professional, and timely service to each of our clients, while also allowing us to handle several projects simultaneously and with ease between our offices.

Our projects are designed using a process built around our four core values which provide a clear and concise framework for the exchange and implementation of ideas.

we solve problems through the exchange of ideas with our clients, actively engaging in conversations that result in efficient, creative and valuable designs.
we approach the problem from a variety of viewpoints, providing more solutions and broadening our understanding of perspective.
a whole is but a sum of parts; we form our teams, spatial relationships and creative solutions by keeping variables in mind.
instilling practices in our company, creating solutions for our clients that last beyond the lifetime of our firm, the lifetime of our clients and continue to impact our communities positively for future generations.


Bradley Lunz


Edward Lunz


Timothy Wagoner

Studio Director, Higher Education

Mike Murphey


Andrew Pavalis

Studio Director, Healthcare

Lacee Meyer


Eden Konishi

Corporate Strategy & Risk Management

Maggie Briggs

Director of Marketing

“The quality of the facility assists in the recruitment of the top student athletes. We are a leader academically, and we want to continue to be a leader athletically. Now, when they walk on campus, they go, ‘Holy cow, this is amazing.’ And I don’t know that there’s a finer small college softball stadium in America.”

Pete Meyer
Athletic Director, Florida Southern College

Recent Posts

Creating Community Awareness: Meet Aaron Adams

Creating Community Awareness: Meet Aaron Adams

Meet Aaron Aaron is a member of The Lunz Group’s Visualization Team at our downtown Lakeland Kentucky Avenue Office. Aaron received his Bachelors of Fine Art in Drawing, with a minor in Illustration from Kendall College of Art and Design in Grand Rapids, MI. He...

How Will Design in Healthcare Be Impacted in a Post COVID-19 World?

How Will Design in Healthcare Be Impacted in a Post COVID-19 World?

The Coronavirus pandemic was a sudden unsettling force that impacted our way of life in early 2020. Like many industries throughout the world, the healthcare field quickly innovated and met challenges head on, striving to provide safe, healing environments for its...